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Breaking IT DOWN, i'M A ...

Brand Builder, Storyteller, Growth Strategist

I work with innovative businesses on building up their brand equity by thinking outside the box so they grow and scale. This can look like creating a clear brand story and connecting with consumers on a more human level or lifting the hood and getting into the data. As a builder, it’s essential to be able to speak both creative and analytical languages.

What I do: I’m a storyteller

at heart.

My work can look like building brand books, creating robust marketing roadmaps to meet business goals, building go-to-market plans for new launches, building out content strategy across channels and community building.

My Services

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Robust Marketing Plans

Go-to-market strategy, product launches, campaigns, etc

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Brand Storytelling

Positioning, copywriting, content dev/ strategy

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Digital Marketing

Organic content and community building, paid strategy, email/ SMS marketing strategy and execution

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Brand Audit +

Competitive Analysis

A qualitative approach on how and where to show up in a crowded world

About Me

I've spent the last 10+ years working in fashion, health, wellness and beauty - all roles required me to roll up my sleeves and figure out how to drive those businesses forward.

Stratia Skin

DTC Skincare Brand

As the first ever marketing hire, I worked on establishing a brand book + guidelines, overhauling the e-comm, launching and executing on email + SMS and expanding paid advertising. By the time I left, the business had successfully closed its first fundraising round and had a team of 7 full time employees.


Fitness Concept

In a consulting capacity, I built and executed an end-to-end marketing and customer acquisition strategy. I developed insights on current and target customer base including membership usage, demo and lifetime value.

Fhitting Room

Fitness Concept acquired by NY Sports Club

I joined Fhitting Room at a time just before the boutique fitness boom. Working directly with the founder, I acted as brand’s voice in all communications and oversaw marketing efforts including promotional and content calendar, partnerships, events and email marketing.

What it's Like Working Together

Sloan is an awesome team member! Sloan was hired as a social media manager and quickly expanded her role to manage all things marketing, media and communications at Fhitting Room.

- Kari, CMO at NYSC

Sloan is a great brand marketer with a keen eye for the important components of a great brand. She is versed in a wide array of skills, from media planning to social management to brand campaigns and events.

- Rose, VP of Growth